Posted in cosmetics, makeup, subscriptions

Subscription Box: Sephora Play! Test Market

While I’m still unhappy with Sephora’s Epic Rewards Fail earlier this month, I have no reason to boycott them, personally. So when I got the email that I was accepted for the first wave of their new subscription box, of course I said okay! Lucky to be living in one of the two test markets!

According to the Sephora website, this is the description of Play!:

PLAY! by SEPHORA is a subscription box program. Each month we deliver six coveted products, a PLAY! BOOK of tips and tricks, and a PLAY! PASS for in-store learning — all to your doorstep.

And what is included?

A monthly box of deluxe samples, along with an exclusive PLAY! BOOK — packed with helpful advice — and a PLAY! PASS to redeem in store for a free one-on-one learning session with a beauty expert. The six product samples in your PLAY! by SEPHORA box are from the same prestige brands we carry in store and online, and they are sized to use multiple times.

It looks as though we will get 50 beauty insider points when we swipe that card in-store, too. Okay, not that the points get us much of anything… I have to say I am rather excited about this, probably more than I normally would be, just because they chose Boston and the Cincinnati/Columbus area as the first test markets. Sephora says it will probably open up a few more test markets later this year, and then fully launch this program in early 2016. It’s $10.00 (plus tax) – let’s see how good this turns out!

If you want to sign up for the waitlist, just go to Sephora PLAY! and enter your email. (I don’t get points or anything for this – just letting you know about it!)

from the Sephora website
from the Sephora website


Syd is a Midwestern girl who doesn’t think the term “girl” is sexist in the least – especially after she left her 20s. She holds a huge love for history (from WWI through the end of WWII, Victorian, Regency, and Elizabethan eras), some science fiction, and likes to pass the time reading, working with photography and needlework, and writing things. Lots of things. Syd likes to dance, too, but she looks like an utter goob doing so!

5 thoughts on “Subscription Box: Sephora Play! Test Market

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